Markus Frind, Founder of POF told me this week at 40 percent of sign-ups in the U. I have 15 dating apps on my phone, from POF to Badoo, Match and a bunch of little ones that look so sad sitting on my home screen, barely used. Mobile, its hard to attract users, even harder to monetize them and the location-based services rarely turn up anyone worth talking to.

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“If dating sites want to claim that their matching algorithm is scientifically valid, they need to adhere to the standards of science, which is something they have uniformly failed to do.

In fact, our report concludes that it is unlikely that their algorithms can work, even in principle, given the limitations of the sorts of matching procedures that these sites use.”“The authors suggest that the existing matching algorithms neglect the most important insights from the flourishing discipline of relationship science.

The algorithms seek to predict long-term romantic compatibility from characteristics of the two partners before they meet.

Yet the strongest predictors of relationship well-being, such as a couple’s interaction style and ability to navigate stressful circumstances, cannot be assessed with such data.”According to Finkel, “developers of matching algorithms have tended to focus on the information that is easy for them to assess, like similarity in personality and attitudes, rather than the information that relationship science has found to be crucial for predicting long-term relationship well-being.

As a result, these algorithms are unlikely to be effective.”“Thus far, the industry certainly does not get an A for effort,” noted Finkel.

“For years, the online dating industry has ignored actual relationship science in favor of unsubstantiated claims and buzzwords, like ‘matching algorithms,’ that merely sound scientific.”Thanks to @dizzycatdesign for the tip.

The latest Online Dating Industry Insider is out on Mobile Update While niche apps like Grindr and other discovery apps may get all the press, Plentyoffish surpassed 300 million monthly visits to their free i Phone and Android apps in January 2012. Can any other dating app come even remotely close to this? Is dating on the web dead, is it really moving to mobile like he says?

I’ve been doing some reading about the online dating industry recently and in particular looking to whether there is a potential use for 4G as a means to predict relationship outcomes. Continue reading Association for Psychological Science, Benjamin R.

Reis, Online Dating, online dating industry, Paul W.

You’ll meet scientists, mathematicians and psychologists who claim they can draw revealing conclusions about you from what you do – and don’t do – on their websites. CNBC takes you inside a business trying to unlock the secrets of the human heart with science. Grading the online dating industry: Eli Finkel, Associate Professor of Social Psychology at Northwestern University, says that dating site matching systems are Doing It Wrong.

NBC News and Today Show Correspondent Amy Robach reveals how online daters are using cutting-edge technology in search of love and how digital entrepreneurs are getting rich helping them do it.